Brand Contribution
Depending on a property's location and product type, business through the Dolce brand distribution channels represents a significant portion of a property's overall revenue. Our distribution strategies are accomplished by:
- Global marketing programs that create awareness of the Dolce brand and that consistently differentiate Dolce destinations from competitors.
- Global sales and regional sales offices that represent our entire portfolio to customers all over the world.
- Our website, which is continually enhanced and updated, to provide constant exposure of properties to the global customer community.
- Electronic Request for Proposal (eRFP) form allowing customers the ability to research properties of choice and request a full proposal online. Dolce inquiries, whether by phone or email, get a personal response within 24 hours of the inquiry (business hours).
- Our global distribution strategy, with a 360-degree focus on both our group market and our leisure and transient markets. This strategy serves two purposes: First, to support our core group business electronically and second, to support our leisure and transient business by distributing mirror image inventory through all GDS (Global Distribution Sytems) channels including third party internet travel agencies. In support of the Dolce Best Rate Guarantee, guests can purchase rooms on Dolce.com and feel confident that they are getting the best value. Lastly, our central reservations office will aid the properties in elevating their service levels ultimately adding additional revenues.